Brief 9 Jan: I think I found it.. If we can execute it...
The vertical ad, the whole vertical is a hotel door, plain black or dark colour, door handle (for key cards) in silver colour and a sing hanging (like do not disturb sign) and says on it ' You need PASS to open'
At the bottom is my business card (the key card) everything is black and white, except my card...
I have attached a picture of the door handle and sing...
Brief 9 January:
I want this to be a different ad, not usual. So I am not going to write what I do and my services etc.. I am still thinking about a statement to a headline, but most important is to take attention. You safe the experts on this, I am open to ideas.
Brief 8 January:
If you would like to get in,
You need PASS..
So either an illustration of a luxury hotel at the background, very sleek, tone on tone designs and then at the bottom, back side of my card showing the PASS.
Like the Volkswagen ad, two images of the same thing, one is nice, one not.. And then ' you need PASS to get in' written at the bottom of the nice one..
I am developing ideas as we go along and will update them here..
I would like a vertical advertisement designed to be published at a Hotel magazine. Vertical trim- 90 mm x 242 mm. (could be horizontal as well, trim size: 125 mm x 169 mm)
I need this to attract people, I am personally known in the market, but the company is new.. it is only one year old.. So I want them to understand what I do and actually stop and read the advertisement.. Simple, to the point, but attractive.. More visual and an attractive headline or couple of simple words or questions, pushing to decide and choose.
and the answer is:
'Why don't you PASS it on' or just PASS it on.
'Get your PASS now'
and of course at the corner, my company logo, and contact details as follows:
SPECIALIZED IN OS&E PROCUREMENT
t: +971 50 7147365
this is an idea I have in mind.. I would like to take readers attention to the difficulties they face at the pre-opening of a hotel. All my audience is involved in that. so, hotel owners, developers and operators have a lot to discuss and finalize.
if you can explain this in a better way, I am open to suggestions.