EverydayFamily is a pregnancy and parenting resource for new and expecting moms. We provide relevant, stage-based information to our members, as well as providing money saving deals and free offers that our partners offer.
You can visit our site to see our color scheme and fonts, don't restrict your designs to these colors though: https://www.everydayfamily.com/
Our primary offer is a free membership to our site. Once they're signed up, they gain access to several other offers or money-saving programs from our partner brands. We work with brands like Pampers, Huggies, Gerber, Amazon Family, Honest Company, Similac, Enfamil, and other endemic brands in the baby space.
Our target persona is new and expecting moms, generally. More specifically, our offer resonates best with coupon clippers and deal hunters. The moms who are struggling financially and looking for assistance - financial and informational. Prospects that provide the most value to us are the ones who will sign up for several of our partner's offers or programs, so we tend to target those most likely to want to take advantage of deals, coupons, and free samples.
Since this is a low-commitment, free offer, we've found that punchy, direct response copy works the best with our prospects, with scarcity and limited-time type techniques working well.