When the South Australian government unveiled the state’s new logo earlier this month it didn’t garner a lot of positive feedback. Adelaide Now quoted tweets that described the logo as “A folded milk carton. A Monopoly hotel. Hideously disappointing. Conservative and boring.”
At 99designs, we couldn’t help but wonder what our design community might come up with as alternatives. Keeping with the theme of requiring a simple design that would work well across a range of different platforms, our brief asked for eye-catching designs that showed off South Australia in interesting and creative ways.
Congrats to Sparky3d for creating the winning design!
In a fairytale finish, the winner of the public poll – and the design we agreed was tops – was South Australian graphic designer and graffiti artist Sparky3d.
After hearing about our contest online the local designer decided to give it a go, and boy did he deliver! Sparky3d’s design is a simple, abstract representation of the state of South Australia itself. It makes fantastic use of space, and the three-column design provides a canvas that can be used for any number of thematic variations.
It not only looks great as a stand-alone logo, but has the potential to be used as the foundation of an entire branding campaign. Check out some of the variations he submitted throughout the course of the contest below: