What comes to mind when you think about abstract logos? Barely recognizable forms. Strange looking shapes. The paintings of Picasso.
Yep, these all fit the definition, but “abstract” actually covers a lot more. In fact, a lot of the logos you see everyday are abstract. And it’s often a clever solution for logo designers to take this approach in their design.
For example, take a company whose brand value is happiness. A literal smiley face might be a bit much, but an abstract design with bright, joyful colors could be an even better solution. How does your brand fit in? We’ve rounded up some great examples to show you how abstract logos can work for any industry.
Abstract logos with solid shapes
Abstract solid shapes lack complexity so they send a clear, visceral message.
Consider this style if you are looking for a logo that people can recognize quickly in passing. Customers will easily remember your brand since it’s hard to mistake a distinct solid shape at a glance.
Brands that embody precision—like coaching or technology companies—are a perfect fit for abstract solid shape logos.
We love how 99designer Fulcro used a powerful blue color fill to give the Micro Precision logo even more impact. Black and white or strong, saturated color schemes can enhance solid shapes with even more brand personality.
Abstract logos with symmetrical patterns
Abstract symmetrical patterns are centered by nature, which makes them well-suited for businesses that help people become centered or balanced, too.
Think meditation, yoga, health and wellness practices. Soft and muted earth tones are a great match for symmetrical patterns. Check out a great example of this approach below with Sign²in’s design for Millical.
The repetition of symmetrical patterns can also speak to manufacturing, including the construction, real estate or mass production industries. Here, stronger colors work best, like shaka88’s logo for the Ashbury Construction Company.
Abstract line art logos
As we’ve seen so far, abstract logos best portray feelings and concepts rather than real, literal things.
An approach that works especially well for this is line art. It works best to portray industries that connect things like freelancing networks, architecture or electronics.
We especially love Mad pepper’s Evoke the Moon logo, which uses abstract line work to capture the idea of pulling energy out of the moon. In this example, think about how the idea of evoking something can never truly be represented literally, and that’s where abstraction steps in beautifully.
Illustrative abstract logos
You may have noticed by now that not all abstract logos are entirely abstract. Even in Picasso you can still recognize certain tangible objects. Logo design is no different, and going abstract can simply mean interpreting objects in a new way.
In the examples above, notice how you can recognize a rooster, a flower and a piece of land even though none of the illustrations are identical to their actual forms. That’s abstraction at work, and it’s helpful in creating logos with visual impact. Think of it as “bending” reality into shapes that are visually stronger than the original. Use this technique if you need a logo with a strong aesthetic and your brand values can be well portrayed by a single object (or animal!).
Abstract logos that do it all
Some logos combine multiple abstract design techniques to communicate the right message.
We’re talking about pairings like line art with symmetry. Or solid shapes with illustration. By using several techniques, brands can create the perfect image that captures their personality.
Take for example the Asthma Health logo. The form loosely depicts a shelter of sorts by way of abstract illustration. Meanwhile, the warm reds surrounded by cool blues communicate the idea that you’ll be protected and comfortable. That’s an appealing thought for asthma patients!
The JIP logo lies somewhere between abstract line art and a symmetrical pattern. The artwork communicates that JIP develops multi-story residential buildings, while the symmetry speaks to the fact that the company can repeat this process again and again.
Attract. Impact. Abstract.
Sometimes a literal logo just can’t cut it. That’s when it’s time to go abstract.
No matter your industry, this incredibly versatile design technique can communicate your unique brand values in an all new way. If you’re scratching your head trying to come up with logo ideas, start here with some abstract inspiration.