You could spend half your budget on ads that no one sees, but the one promotion none of your customers can avoid is your product packaging. Your packaging is the closer for an on-the-fence shopper. The design you choose can subtly influence shopper behavior, communicate value propositions for a competitive edge and raise brand awareness.

In other words, don’t just stick it in a plain cardboard box.

Because packaging design improves most aspects of your business, make sure you hire a designer who knows how to handle its nuances. To give you a head-start, here we list the top freelance designers for product packaging help you choose the one best for you.

How to get the best product packaging

Product packaging is all about the visuals. How noticeable your value proposition is and whether your product stands out next to competitors are determined by how the packaging looks. That’s why it’s crucial to find a designer who understands your company’s vision, or who fits your style well enough to pitch worthwhile original ideas.

If you’re not yet sure exactly what you want your packaging to look like, you can commission multiple ideas a design contest. Based on your specifications, dozens of designers create original samples, you give feedback and pick your favorite.

Learn more about packaging design contests ->

If you already know what you want or have some design ideas in mind, take a look at the designer portfolios below and find one that matches your aesthetic.

The 10 best freelance packaging designers to hire in 2020

  1. 1
    Top Level
    4.9
    ( 469 )
    • Product packaging
    • Product label
    • Other packaging or label
    • Illustration or graphics
    • Other design
    • Logo design
    • 3D
    • Brochure
    • Other business or advertising
    • Other art or illustration
    • Web page design
    • Postcard, flyer or print
    • Business card
    • Other clothing or merchandise
    • Other book or magazine
    • Logo & brand identity pack
    • Brand guide
    • Banner ad
    • Stationery
    • Logo & business card
    • Card or invitation
    • T-shirt
    • Merchandise
    • Menu
    • Infographic
    • Email
    • Book cover
  2. 2
    • Product packaging
    • Product label
    • Logo design
    • Other design
    • Other packaging or label
    • Logo & brand identity pack
    • Postcard, flyer or print
    • Other business or advertising
    • Infographic
    • Book cover
    • Typesetting with imagery
    • Signage
    • Other web or app design
    • Logo & hosted website
    • Illustration or graphics
    • Facebook cover
    • Business card
    • 3D
  3. 3
    Top Level
    5.0
    ( 192 )
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • Other design
    • Postcard, flyer or print
    • Brochure
    • Poster
    • Other business or advertising
    • Logo & brand identity pack
    • Menu
    • Illustration or graphics
    • Business card
    • Icon or button
    • Sticker
    • Signage
    • Other art or illustration
    • Facebook cover
    • Brand guide
    • Book cover
    • Banner ad
    • Card or invitation
  4. 4
    Top Level
    5.0
    ( 138 )
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • Other design
    • Other business or advertising
    • Logo & brand identity pack
    • Banner ad
    • Illustration or graphics
    • Brochure
    • 3D
    • T-shirt
    • Infographic
    • Other book or magazine
    • Other art or illustration
    • Facebook cover
    • Web page design
    • Logo & social media pack
    • PowerPoint template
    • Poster
    • Merchandise
    • Landing page design
    • Business card
    • Brand guide
  5. 5
    Top Level
    5.0
    ( 66 )
    • Product packaging
    • Product label
    • Other design
    • Other packaging or label
    • Banner ad
    • 3D
    • Stationery
    • Other business or advertising
    • Card or invitation
    • Logo design
    • Business card
  6. 6
    Top Level
    5.0
    ( 148 )
    • Product packaging
    • Product label
    • Other packaging or label
    • Logo design
    • Logo & social media pack
    • Logo & brand identity pack
    • Other business or advertising
    • 3D
    • Other web or app design
    • Other art or illustration
    • Other design
    • Business card
    • Postcard, flyer or print
    • Infographic
    • Illustration or graphics
    • Clothing or apparel
    • Banner ad
    • Poster
    • Logo & hosted website
    • Icon or button
    • Brochure
    • Other book or magazine
  7. 7
    Top Level
    4.9
    ( 62 )
    • Product packaging
    • Logo design
    • Product label
    • Illustration or graphics
    • Other packaging or label
    • Brand guide
    • T-shirt
    • Other design
    • Brochure
    • Logo & brand identity pack
    • Poster
    • Other business or advertising
    • Postcard, flyer or print
    • Logo & business card
    • Signage
    • 3D
    • Stationery
    • PowerPoint template
    • Merchandise
    • Logo & hosted website
    • Car, truck or van wrap
    • Business card
  8. 8
    Top Level
    5.0
    ( 210 )
    • Product label
    • Product packaging
    • Banner ad
    • Other packaging or label
    • Other business or advertising
    • Logo design
    • 3D
    • Brochure
    • Other design
    • Infographic
    • Signage
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Postcard, flyer or print
    • Social media page
    • PowerPoint template
    • Poster
    • Illustration or graphics
    • Card or invitation
    • Web page design
    • Sticker
    • Other web or app design
    • Merchandise
    • Facebook cover
    • Email
    • Business card
  9. 9
    Top Level
    5.0
    ( 93 )
    • Other design
    • Product packaging
    • Postcard, flyer or print
    • Product label
    • Signage
    • Other business or advertising
    • Banner ad
    • Poster
    • Brochure
    • Other web or app design
    • Infographic
    • Illustration or graphics
    • Icon or button
    • Other packaging or label
    • Logo design
    • Social media page
    • Car, truck or van wrap
    • Web page design
    • Stationery
    • Logo & business card
    • Business card
    • WordPress theme design
    • Logo & social media pack
    • PowerPoint template
    • Landing page design
    • Facebook cover
    • Book cover
  10. 10
    Top Level
    5.0
    ( 85 )
    • Product packaging
    • Product label
    • Other packaging or label
    • Logo design
    • Other business or advertising
    • Other web or app design
    • Illustration or graphics
    • Social media page
    • Postcard, flyer or print
    • Logo & hosted website
    • Brochure
    • 3D

How did we choose these as the top packaging designers?

To help us pair clients with their perfect designer, we evaluate each one of our freelancers according to three primary criteria:

1. Quality

packaging design
by Martis Lupus

Our panel of experts examines the freelance designer’s portfolio and categorizes them as either Top, Mid, or Entry Level. Reviewers look at the basics like visual style, but also dive deeper into technical proficiency, how well the designer understands design principles and whether they deliver on what the client requests.

2. Experience in Product Packaging

Because packaging design is a specialization, we account for how well each freelance designer does in this particular category. We monitor how many times the designer has made it to the qualifying round for product packaging design contests, and when someone continually does well in this category, we take notice.

3. Professionalism

A designer’s effectiveness isn’t just their design skill. We also factor in how well they communicate with clients and meet deadlines.

What to think about when hiring a product packaging designer

Part of the reason it’s best to hire a freelance designer is that you don’t need to know about the intricacies of packaging design yourself. However, this makes it harder to know a good packaging designer from a merely adequate one. To make an informed decision, consider these points when browsing designers’ portfolios:

packaging design
by :: scott ::
  • Does the designer think outside the box or stick to conventions? One of the current packaging design trends is to use a unique shape—is that something that fits your brand?
  • Have they worked in your industry before? Each industry has their own packaging needs, even legal requirements as with food labeling, so previous experience is always a plus.
  • How well do they use design elements like color and typography? Does their style match what you’re going for?
  • What’s your personal impression of the products in the designer’s portfolio? Did the packaging achieve what it was going for?
  • Does the packaging suit the product itself? Is the designer incorporating the product’s selling points into the packaging design?

Aside from design abilities, you also want to consider logistics like pricing and whether they’re available for your timeline.

Are you ready to hire a phenomenal freelance packaging designer?

Good product packaging is magnetic, drawing shoppers’ attention from the shelf or screen. The best designers can turn your products into free advertising, not to mention the branding benefits, too. Who designs the product packaging is not a decision a company should make lightly, so take a close look at the designers above to see if they fit your style.

The designers above not right for you?
You can search for more product packaging designers based on your own criteria—there are thousands to choose from.