Logo fonts can make or break your logo design. Choosing the right typography can help to tell your brand story and amplify the impact of your logo whenever and wherever people see it. But the wrong font could spell trouble. There are thousands of fonts out there, and that’s exactly why we’ve we’ve put together this list the most notable, game-changing logo fonts of all time.

Many of these fonts are dazzling as is, but don’t forget that they are also a great way to get inspired about your logo design. They can be altered and modified in a multitude of ways to give your brand a unique feel. Picking the right font for your logo is important, so be sure to spend some time selecting the perfect one for your brand.

How to select logo fonts

At first, the sheer amount of fonts now readily available might be overwhelming. Which one is going to be right for your logo? Start selecting a logo font by determining your brand personality (how your brand sounds and feels to your audience). Then consider which fonts evoke those same ideas and feelings you’re going for.

GG & Joe logo
A modern logo design with a custom slab-serif font by CBT
Petes Barbor Parlor logo
A vintage inspired logo design with a custom script font by DSKY
Mountain Movement logo
A powerful logo design with a bold sans-serif font by ultrastjarna

Which font is right for your logo?

There are several types of fonts to chose from, and each one tells a different brand story. Pick a font style and type that works with the style of logo you’re envisioning. Looking for a logo with a modern and minimal style? Then a sans serif font will be right for you. Want your logo to be more traditional and classic? Go with a serif font.

Serif logo fonts have decorative “feet” at the ends of each letterform and evoke a polished, classic feeling.

Slab serif logo fonts are bolder, louder serifs with large letterforms designed to be seen from a long distance.

Script logo fonts are both formal and casual typefaces that have the loops and flourishes of script handwriting.

Sans-serif logo fonts lack the “feet” at the ends of each letterform and are considered more modern than their serif counterparts.

Serif logo fonts:

1. Bodoni
2. Garamond
3. FF Avance
4. Didot
5. Neue Swift
6. Big Caslon
7. Canilari
8. Modesto
9. Rufina
10. Revista

Slab serif logo fonts:

11. Rockwell
12. Bodoni Egyptian Pro
13. Baltica
14. Grenale Slab
15. ITC Lubalin Graph

Script logo fonts:

16. Bambusa Pro
17. Steak

Sans-serif logo fonts:

18. Futura
19. Univers
20. Helvetica
21. Frutiger
22. ITC Bauhaus
23. FF Meta
24. FF Blur
25. Horizon
26. Sackers Gothic
27. FF Din

28. Sassoon
29. Neo Sans
30. Proxima Nova
31. Foco
32. Tondo
33. Museo Sans
34. Uni Sans
35. Brandon Grotesque
36. Amsi Pro
37. Posterama
38. Docu
39. Rational TW

How many fonts should you use in a logo?

You should use no more than 2 or 3 different logo fonts in your logo design. Any more than that and your logo design will look too busy and inconsistent. The number of fonts also depends on the amount of text you’re incorporating in your logo. Choose one font for your main brand name and another font for additional supporting text, such as your tagline or brand description.

How to combine logo fonts?

vintage dog logo that combines script and sans serif fonts
A great design that combines several different fonts in one logo. Logo design by Aga Ochoco.

When combining different logo fonts in one logo design you want to make sure the fonts complement each other.

Pick one main font for your brand name that represents your brand’s style the best. It should be the most eye-catching out of the fonts you selected. Any additional fonts need to be more subtle.

  • It’s a good idea to combine a statement font with a more subdued sans-serif font.
  • Another option is to combine different versions of the same font: try combining the font of your choice in italics, bold or all caps.
  • Avoid combining different statement fonts, such as serifs with slab serifs or a script font with another script font.

Learn more about selecting a font for your brand here.

39 logo fonts you should know

Here are the 39 best logo fonts everyone should know about:

1. Bodoni

Vogue logo
Calvin Klein logo

Year created: 1700s (late)
Foundry/Designer:  Giambattista Bodoni
Country: Italy
Style: Modern (Didone), serif

The Bodoni typeface surfaced during a time when typeface designers were experimenting with the contrast between thick and thin type characteristics. Giambattista Bodoni took that experiment to an extreme, creating this dramatic font. It has resonated through time in famous logos like Vogue and Calvin Klein, and is a great font to consider for mainstream fashion brands.

As you’ll see below, Bodoni has a lot in common with the Didot family of typefaces because it was created around the same time in history. Regardless, the Bodoni typeface has its own style.

Consider this logo font for fashion industries that are pushing the extremes on the runway!

2. Garamond

Apple think different logo
American Eagle Outfitters logo

Year created: 16th century
Foundry/Designer: Claude Garamond, Jean Jannon
Country: France
Style: Old-style serif

Garamond is more of an umbrella term for typefaces than a single typeface. Many of the iterations we see in recent decades are interpretations of alphabets designed by Claude Garamond and Jean Jannon in the 16th century.

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Interestingly, the Garamond typeface became one of the first “famous” typefaces when it was presented at the Paris World’s Fair in the 1900, and dozens of variations soon followed. This fame has continued into later decades, as seen in the examples above.

Garamond has an elegant appearance. The serifs on each letter are carefully crafted to convey their own personality, most notably the ones on the capital “T”. Because the serifs are so expressive, they can easily be used in a playful context—as seen in the early Apple branding. The refined letterforms also allow this font to be taken in a sophisticated direction—like in the American Eagle logo.

Consider this font for a professional and timeless logo with a flair of personality

3. FF Avance

19-avance

Year created: 2000
Foundry/Designer: Evert Bloemsma
Country: Germany
Style: Serif

FF Avance is special typeface that pushes the envelope on asymmetrical serifs. The lower serifs of the capital “A” point to the right, while the upper serifs on the lowercase “v” point to the left.

Consider this logo font if you are looking to portray motion and energy. It’s a great choice for sports, automotive, and action-based industries.

4. Didot

3-didot

Year created: 1799
Foundry/Designer: Didot
Country: France
Style: Didone, serif

Before Didot became known as a typeface, it was the name of a family composed of French printers, punch cutters and publishers in the late 1700s. They created many versions of Didot, one of which is used in the Giorgio Armani logo. Similar to Bodoni, the high contrast in line thickness creates drama. This font is also commonly seen in the fashion world. Didot works best when used simply, with careful kerning and high contrast colors.

Consider this font for a less dramatic fashion logo: one that is mature and classy.

5. Neue Swift

28-neue-swift

Year created: 2009
Foundry/Designer: Linotype/Gerarad Unger
Country: Netherlands
Style: Serif

Neue Swift was designed to generate a horizontal flow, helping words and lines look separated and to read. This makes Neue Swift a great choice for wordy logos! The typeface also has distinct sloping serifs and “busy” angles.

Consider this font for financial, health or non-profit industries.

6. Big Caslon

Bell Solo logo
Six Finger logo

Year created: 1994
Foundry/Designer: Matthew Carter
Country: United States
Style: Old-style, serif

Big Caslon is a revival from a group of serif typefaces from the 1600s by William Caslon I. This typeface is a great example of classic typeface styles entering the realm of digital typography. Most of the serifs feel sharp and pointy, while some, such as on the uppercase “G” and “S” are slightly geometric. Overall, Big Caslon feels bold and strong—perfect for making a big point.

Consider this font if you want your logo to feel loud yet retain a refined and elegant side.

7. Canilari

34-canilari

Year created: 2016
Foundry/Designer: Latinotype/Patricio Truenos
Country: Chili
Style: Post-modern, serif

Canilari could be considered somewhat of an outcast typeface. It’s hard to pinpoint where exactly it fits into the context of typographic history, and that’s great for inspiring creativity.

Sometimes a strange typeface is what a logo designer needs to take a brand out of the box.

Consider this font if you simply can’t quite put your finger on the right font for your business. This font’s thick and crude cuts could work well for a modern butcher shop or could add a homemade touch to packaged goods. Use your imagination!

8. Modesto

20-modesto

Year created: 2000
Foundry/Designer: Jim Parkinson
Country: United States
Style: Serif

Modesto has a very interesting history from 19th and 20th century circuses and hand-painted typography. This digital iteration takes those analog forms and perfects them into a usable type family containing 23 fonts.

Consider this font for your business if you feel inspired by vintage circus styles, classic wooden crate branding or cigar box designs.

9. Rufina

38-rufina-stencil

Year created: 2016
Foundry/Designer: TipoType/Martin Sommaruga
Country: Uruguay
Style: Stencil-Serif

Rufina applies classic typography standards to stencil design. Where Rufina departs, however, is in the placement of the character breaks. Rather than looking like a stencil, it almost looks more like an artistic puzzle, with contrast and perceived texture. This technique allows Rufina to go in stylistic directions that other stencil fonts can’t.

Consider this font if you own an art gallery, an art-related business, or if you need to merge an artistic sensibility with a utilitarian aesthetic.

10. Revista

31-revista

Year created: 2015
Foundry/Designer: Latinotype/Paula Nazal Selaive, Marcelo Quiroz, Daniel Hernández
Country: Chile
Style: Stencil, serif

No font list would be complete without a stencil typeface, and Revista is an exceptional example. It brings the elegance of a classic serif face and merges it with the utility of a stencil font. The broken letter forms lend a down to earth, DIY vibe and makes a fashion-oriented font accessible to everyone.

Consider this font if your disruptive business aims to break—nay set!—trends.

11. Rockwell

5-rockwell

Year created: 1934
Foundry/Designer:  Monotype
Country: United States
Style: Slab serif

While Rockwell hasn’t been in the limelight recently, it’s a standout typeface from the 1930s. This is a classic slab serif face, which means that the serifs are unbracketed and of similar weight to the balance of each character.

Rockwell’s letterforms are pleasing in their simplicity. The shapes don’t feel overwhelming, even though they are complex.

Consider this font as the signature look of a business dealing in utility, construction or no-nonsense clothing.

12. Bodoni Egyptian Pro

The Modern Pantry storefront
Wie Kommt das Neue in die Welt?

Year created: 2010
Foundry/Designer: Shinn Type/Nick Shinn
Country: Canada
Style: Serif

Bodoni Egyptian Pro is a typeface which aims to subvert typographic norms. It accomplishes this by taking Bodoni and reducing it to a single stroke weight design. There are eight weights, all of which are exciting—especially the lightest weight, which seems to be composed of single pixel lines.

Consider this font if your business has a classical and robust aesthetic, or even an electronic and modern feel. That’s the beauty of such a versatile font!

13. Baltica

18-baltica

Year created: 1998
Foundry/Designer: Paratype/Vera Chiminova, Isay Slutsker
Country: Russia
Style: Slab serif

While Baltica fits the criteria for a slab serif, it looks very similar to a simple sans-serif. The slabs are bracketed and of different width from the letterforms, which is unusual for a slab-serif. These qualities are ultimately what set Baltica apart, giving it a signature look that helps define a brand like Winston.

Consider this font for a classic brands that want to be seen as trustworthy, or that espouse old-fashioned values.

14. Grenale Slab

36-grenale-slab

Year created: 2016
Foundry/Designer: insigne/Jeremy Dooley
Country: United States
Style: Slab serif

While you won’t read this anywhere else, Grenale Slab has a lot in common with Sassoon. The whimsical curls and bouncy rhythms are given a bold style that works well in display and fonts.

Consider this font if your company relates to health, gardening or storytelling, or seeks a robust yet playful aesthetic.

15. ITC Lubalin Graph

IBM logo
Alphabet lubin graph

Year created: 1974
Foundry/Designer: ITC/Herb Lubalin, Antonio DiSpigna, Joe Sundwall, Edward Benguiat
Country: United States
Style: Neo-grotesque slab-serif

A quiet standout from the past is ITC Lubalin Graph. This font is full of life, as seen in the steeply angled elbow on the lowercase “e”, the asymmetrical upper serif of the capital “A”, and the unforgettable sweeping tail of the uppercase “Q”.

This typeface was made in several different weights, and it’s said that the IBM logo by Paul Rand was an elaboration on one of the heavier weights.

Consider this font for brand names containing the letter “Q” and/or brands needing an energetic and outgoing slab serif!

16. Bambusa Pro

32-bambusa-pro

Year created: 2015
Foundry/Designer: Fontforecast/Hanneke Classen
Country: Netherlands
Style: Script

Script typefaces eluded digital capability for decades. That’s because the letters are unpredictable in handwritten cursive letterforms—no one knows where one character will end and another will begin. With the evolution of font files and new methods for making sure each letter connects properly, script fonts have become more popular than ever.

Consider this font if your business aims to feel natural and beautiful.

17. Steak

40-steak

Year created: 2016
Foundry/Designer: Alejandro Paul
Country: Argentina
Style: Cursive

Here’s a gorgeous typeface that can definitely make it in today’s market. Steak is a quirky cursive font that speaks to the handmade artisan aesthetic.

Consider this logo font if your business might exist alongside a hip flower shop, an artisanal ice cream maker or a cool silkscreen shop

18. Futura

FedEx logo
swissair logo

Year created: 1927
Foundry/Designer: Paul Renner
Country: Germany
Style: Geometric, sans-serif

Futura might be one of the most successful and most used typefaces of the 20th century. The unusual, geometric letterforms project an optimistic modernism. The style is reflective of the radical artistic experimentation in Germany at the time, especially at the Bauhaus art school, whose values revolved around functionality and order. They also believed that the individual artistic spirit could coexist with mass production.

In the end, Futura is a classic sans-serif that holds its own against other typefaces of any era. FedEx and Swissair are two companies who have built strong brand identities with the modern—yet friendly—letterforms.

Consider this font for your logo if you are looking to create an internationally recognizable brand with a slightly unconventional and personable character.

19. Univers

America Univers font
ebay logo

Year created: 1954
Foundry/Designer:  Adrian Frutiger
Country: Switzerland
Style: Neo-grotesque sans-serif

Univers was one of the first typeface styles to present the idea of a consistent font family. The Univers family includes a wide range of weights, widths and positions. Its designer, Frutiger, was not the biggest fan of purely geometric fonts and described Univers as having “visual sensitivity between thick and thin strokes, avoiding perfect geometry.” This attention to detail gives the letterforms a deep nuance.

Looking at the examples above, the cover to Europa/America creates an international and utilitarian look through its use of Univers uppercase letterforms. Meanwhile, the eBay logo shows a lot of personality. The arm of the lowercase “e” has a slightly lighter stroke than the rest of the character, the inner edge of the bowl of the “b” is shifted slightly to the left—creating interesting stroke variation—and the “a” and “y” feature delightfully unexpected shapes and cutoffs.

Consider this font for a logo with international appeal and universal accessibility.

20. Helvetica

7-helvetica-fix

Year created: 1957
Foundry/Designer: Max Miedinger
Country: Switzerland
Style: Neo-grotesque sans-serif

Many people don’t know that Univers was famous before Helvetica and inspired designer Max Miedinger to form a type family. Both fonts were of somewhat similar fame until the 70s and 80s, when Helvetica was licensed to Xerox, Adobe and Apple, to be one of the core fonts of the PostScript detection language.

Since then, Helvetica has gained international fame, as shown in the expansive usage above! That’s because the typeface is simple and utilitarian, with quirky touches—like the rounded square tail of the “R”, the narrow “t” and “f”, and the bracketed top flag of the “1”.

Consider this font for a tried-and-true appearance that feels familiar to new customers and seasoned design observers alike.

21. Frutiger

Year created: 1975
Foundry/Designer:  Adrian Frutiger
Country: Switzerland
Style: Humanist, sans-serif

Remember Adrian Frutiger, the designer of the typeface Univers? Here’s another big one from him. Frutiger designed this typeface to be practical and useful for any purpose. The typeface is crafted for legibility at small sizes or at a distance. It’s no surprise that this font has been used on Swiss passports since 1985.

Consider this font for your logo when looking for a basic and utilitarian appearance that reads well in both small and large applications.

22. ITC Bauhaus

Year created: 1975
Foundry/Designer:  ITC/Ed Benguiat and Victor Caruso
Country: Switzerland
Style: sans-serif

Bauhaus, and its many iterations, are reinterpretations of the forgotten 1925 font Universal. The typeface ITC Bauhaus takes inspiration from Universal and builds on it with the inclusion of upper and lowercase characters, and an overall refinement. The strokes are all the same weight and evenly geometric, yet somehow wacky in their swooping curves and slivers of negative space. The font has a retro feel and is perfect for logo designs looking to capture an old-school feel.

Consider this font for your logo design which seeks a nostalgic or retro feel.

23. FF Meta

HermanMiller logo
The Weather Channel logo

Year created: 1991
Foundry/Designer: Erik Spiekermann
Country: Germany
Style: Humanist, sans-serif

According to font designer Spiekermann, FF Meta was intended to be the antithesis of Helvetica. Where Helvetica is more rigid, FF Meta is curved and fluid. The dot on the “i” is circular, the bends are unusual and a visual rhythm comes through when scanning your eyes across text set in this font.

Ironically, because of its popularity, FF Meta was considered to be the Helvetica of the 90s! It is used in the Herman Miller logo and The Weather Channel logo.

Consider this font for your logo if you are a Helvetica fan but want something a little different and more fresh!

24. FF Blur

Brave New World book cover
Blur book cover

Year created: 1992
Foundry/Designer:  Neville Brody
Country: England
Style: Experimental, sans-serif

In the 1990s there were two main transformations in typography. One was a decreased interest in legibility, and the other was the introduction of computers. FF Blur embodies both of these trends.

Neville Brody created this font by processing an iteration of Akzidenz-Grotesk through the Photoshop blur filter three times to create the three corresponding weights. The result is not particularly readable, but it does have an exciting look that was especially groundbreaking to those working in the early 90s.

Consider this font for your logo which seeks to break out of the norm and into the strange!

25. Horizon

Forever USA stamp
Star Trek Into Darkness logo

Year created: 1992
Foundry/Designer: Bitstream
Country: United States
Style: Experimental/geometric, sans-serif

Horizon takes inspiration from the typography used in the original Star Trek series. Quite fittingly, this font was used 21 years later in the film Star Trek: Into Darkness. In keeping with the digital experimentation of the 90s, Horizon has a space-age look—with sharp, unexpected angles that were achieved sharply with digital tools.

Consider this font for for futuristic and science-fiction-based brands.

26. Sackers Gothic

The Day the World Ends book cover
Serial logo

Year created: 1994
Foundry/Designer:  Monotype
Country: United States
Style: Sans-serif

Sackers Gothic is one of those fonts that feels so human you have to love it. The curves in the “S” are perfectly imperfect, the proportions of the “E”, R” and “C” produce a visceral impact and the typeface as a whole feels warm and beautiful. Sackers Gothic would do well for wine bottle design, vintage signage, or farm to table restaurants.

Consider this font for an old-school vintage vibe that is also sensitive and classy.

27. FF Din

erste liebe bar logo
erste liebe logo

Year created: 1995
Foundry/Designer:  FontFont/Albert-Jan Pool
Country: Germany
Style: Sans-serif

FF Din was created for the foundry FontFont by Erik Spiekermann (also the creator of FF Meta) and ended up becoming their best-selling typeface. It modernized san-serif design by extending circular elements into geometric ovals, cutting off letterforms in unexpected (but pleasing) ways and creating nuanced curves through advanced geometry.

Consider this font as another alternative to Helvetica. It’s a font that still has that positive, welcoming feel yet looks more modern and current.

28. Sassoon

17-sassoon

Year created: 1995
Foundry/Designer:  Rosemary Sassoon
Country: United Kingdom
Style: Sans-serif

Sassoon was designed by one of the few renowned female type designers in recent history, Rosemary Sassoon. This typeface is whimsical and friendly as a result of the swoops and curls in each letterform. It is also highly utilitarian because of its simplicity. The example above shows how Sassoon adds to the environment when used in signs throughout a children’s’ museum.

Consider this logo font in children’s applications or brands that aim to be whimsical and imaginative.

29. Neo Sans

Neo Sans font
Look Inside. logo

Year created: 2004
Foundry/Designer: Monotype/Sebastion Lester
Country: England
Style: Sans-serif

Neo Sans has become somewhat of a touchstone for sans-serif typefaces with curved corners. It was one of the first typefaces to use the technique in such a subtle and sophisticated way. It decreases the intensity of the font and creates a friendlier energy. This font was famously used by Intel, as seen in the example above, on the right.

Consider this font if you want to send an approachable, friendly vibe that is collected, clear and organized at the same time.

30. Proxima Nova

Spotify logo
Twitter #music

Year created: 2005
Foundry/Designer: Mark Simonson
Country: United States
Style: Sans-serif

According to the designer, Proxima Nova is a font that bridges the gap between fonts like Futura and Akzidenz-Grotesk. Based on broad spectrum of typography styles, a bridge between those extremes was welcome.

Proxima Nova is a typeface that balances classic geometry and modern proportions. It is used by major companies like Spotify and Twitter music.

Consider this logo font if your business is heavily connected with social media or is going for a hip internet presence.

31. Foco

Foco font
Sweet & Handmage foco font

Year created: 2006
Foundry/Designer: Veronika Burian, Fabio Haag
Country: United Kingdom
Style: Sans-serif

Everything comes full circle. Foco is unique because reintroduces the legibility that was lost in 1990s digital experimentation. This typeface experiments with the balance between soft corners with “quick” radii and “slow” corners with wide radii. In that respect, it displays creativity and personality.

At the same time, the character spacing and weights were carefully planned to boost readability and multi-functional use. This font reads well as the main face of a logo, a subtitle or tagline.

Consider this logo font if you want your business to feel cute, fun or tasty!

32. Tondo

Tondo font
Tondo font on sign

Year created: 2007
Foundry/Designer: Veronika Burian
Country: Germany/Austria
Style: Rounded, sans-serif

Veronika Burian (also one of the collaborators on the font Foco) is truly worth highlighting for her work on Tondo, one of the early fonts to take rounded corners to an extreme. The result is cute, fresh and healthy, which may be why it became part of the branding for the London marathon.

Consider this font if you (or your brand) have a bubbly personality!

33. Museo Sans

Wellbore logo
Olympiques book cover

Year created: 2008
Foundry/Designer: Jos Buivenga
Country: Netherlands
Style: Geometric, sans-serif

Museo Sans is a more user-friendly version of Museo, a bizarre serif font. In contrast, Museo Sans is simplified and minimal, giving the letterforms room to breath.

The letter “Q” gives a wonderful surprise—it breaks down the barrier between letterforms and abstract shapes by rendering the letter as a simple circle with a line through it. A true delight for us typographic nerds!

Consider this font if your business takes a minimal approach and needs a simplified aesthetic.

34. Uni Sans

Designing from the inside out advertisement
Uni on logo

Year created: 2008
Foundry/Designer: Fontfabric/Svet Simov, Ani Petrova, Vasil Stanev
Country: Bulgaria
Style: Sans-serif

The defining characteristic of Uni Sans is the way certain letterforms, such as the “N” and “M,” have extended wedges cut out of the joints. It’s unusual and opens the door for designers to play creatively with this unusual element.

Since this font pairs well with bold colors, it would do well with industries that honor strength, like fitness brands or advertising agencies. Best of all, Fontfabric has released four weights for free, so you can play with which suits your needs best.

Consider this font if you want your logo to stand out and “shout” in marketing materials.

35. Brandon Grotesque

Brandon Grotesque bottle
Cirka bottle

Year created: 2010
Foundry/Designer: HVD Fonts/Hannes von Döhren
Country: Germany
Style: Geometric, sans-serif

Brandon Grotesque stands apart from other sans-serifs with its low x-height, a characteristic that gives the typeface a certain compactness and warmth. Some of you may recognize it from the Comedy Central branding.

Consider this font if your logo will be used regularly on stylish packaging or modern label designs.

36. Amsi Pro

33-amsi-pro

Year created: 2015
Foundry/Designer: Stawix/Stawix Ruecha
Country: Thailand
Style: San serif

Amsi brings the classic 1900s Block Berthold typeface into the present by utilizing the subtle corner rounding of typefaces like Neo Sans, and adding three separate weights ranging from very thin to very thick.

In drawing on so many fonts that came before and combining techniques in a new way, this typeface has created a novel “comic book” style.

Consider this font for logos which need a font that reaches the extremes of thin and thick stroke widths.

37. Posterama

35-posterama

Year created: 2016
Foundry/Designer: Monotype/Jim Ford
Country: United States
Style: Post-modern, serif

The Posterama font family contains 63 fonts that take “a journey through space and type!” This family touches on Art Nouveau, the Armory Show, the 1913 Exhibition of Modern Art, the year of Metropolis, the Art Deco period and more.

It’s well worth checking out the full font family and as seen from the example above, each face has unique character.

Consider this font if your logo aims to reference a well known artistic period from the past yet needs to feel modern and current simultaneously.

38. Docu

37-docu

Year created: 2016
Foundry/Designer: Wiescher design/Gert Wiescher
Country: Germany
Style: Sans-serif

As explained in the type example above, Docu is a thin typeface and combats overly-wide logo designs.

Defining characteristics include the inward curves of the “C”, the odd curvature of the “S” and turned-in tail of the “y”.

Consider this font if your business needs an officious or legal look (or if your business has long name that could use a thinner font).

39. Rational TW

39-rational-tw

Year created: 2016
Foundry/Designer: Rene Bieder
Country: Germany
Style: Monospace, sans-serif

The “TW” in Rational TW stands for typewriter, meaning that this is the typewriter addition to the Rational type family. According to the designer, Rational TW combines Swiss and American gothic elements with a modern aesthetic.

This is a monospaced font, which makes it extremely legible and versatile. Extra attention was given to modifying each character to appropriately occupy equal space. This can be seen in the fun curls of the “t”, “i” and “l”.

Consider this logo font for a computer-related business targeting computer lovers and design nerds alike!

Logo fonts make the logo

Now that you’ve got a much better grasp on the variety of typography styles, you’ll be able to make better decisions for your logo fonts.  With a keen eye, you can find the perfect typographic match for your brand. If you want to go deeper, check out these beautiful typographic logos and get inspired!

What to learn more about logo design? Check out our article on how to design a logo.

Have these logo fonts inspired you to get a new logo?
A logo design contest can get you dozens of ideas from professional designers around the world.

This article was originally written and published in 2016. It’s been updated with new information and examples.