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Making Life Better: The Correct Craft Story
Biografía del autor
Bill Yeargin is CEO of Correct Craft. Under Bill’s leadership, Correct Craft has won all their industry’s major awards and developed a unique culture of “Making Life Better.” A passionate lifelong learner, Bill earned an MBA and completed post-graduate education at Harvard, Stanford, Villanova, and MIT. Bill served both the Obama and Trump administrations on cabinet-level advisory councils and Florida Trend magazine recognized Bill as one of “Florida’s Most Influential Business Leaders.” Bill has been published hundreds of times, has authored four books, and is a sought-after conference speaker. Bill is married to his wife Leigh and they have two daughters, Erin (married to Ben) and Amanda.
Descripción del libro
Making Life Better is an inspiring story of character, integrity, ingenuity and faith—values which form the foundation of an enterprise that has become one of the world’s leading recreational boat builders. By holding true to its founder’s mission of “Building Boats to the Glory of God” through times of adversity and prosperity, Correct Craft’s leadership has provided customers with the industry’s best product and used the proceeds of those sales to make the world better for over 96 years. In this book, CEO Bill Yeargin shares the account of Correct Craft’s amazing history, culture and journey to becoming an industry leader. You’ll read about stories like: • Correct Craft’s World War II boatbuilding feat that was recorded by the U.S. government as “The Miracle Production” • The Meloon family’s decision to risk bankruptcy rather than compromise their Christian-based business ethic, and their successful efforts to track down and repay every creditor over the following two decades • Correct Craft’s transition from family to professional management after having five different CEOs over five years, and an astounding recovery rarely seen in business today • The company’s transformation built upon its Identity Pyramid, which sets forth the “Why” of “Making Life Better” through the 3 P’s—People, Performance and Philanthropy • Its impressive track record of helping sellers of companies protect their legacy and employees through acquisitions that empower brands to meet their true potential • Correct Craft’s leadership role within the marine industry through advocacy, public service and the creation of an annual Culture Summit
Público al que se apunta
Boat owners, boat buyers, wakeboarders, athletes, bass fishermen, catfish fisherman, Duck Dynasty fans, sport fisherman, waterskiers, coastal living, lakeside homeowners, 40's to 60's, International and US markets, male and female,
Inspiración de colores
Atributos de estilo
Necesidades de diseño
Convey happines, nostalgia or both. Connection with water, a love for life on the water. Fun in the water, fishing, working, kid(s) jumping off dock or end of boat, wake, Lake life. Piers. Play with colors but the manufacturer's primary color is dark blue. See www.correctcraft.com for inspiration.
Lo que debe evitarse
No specific boats or brands on the cover. The manufacturer represents multiple brands and would not like to highlight any one particular brand or style of boat. If boats are shown, we need to only see a small part so that the boat is indistinct. Be careful using people. It may be appropriate to show kids playing on the lake or jumping off a dock, but I would avoid featuring adults too much. If you do, try to make from behind or in silhouette. No bikinis - only one-piece swimsuits please.
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