In particular, the following qualities are preferred:
1) COLOR: 1-2 neutral colors + 1 *BOLD* color that stands out and catches the eye. The color should be *gender neutral* + *slightly feminine* (e.g. purple). No pink!
2) TYPEFACES: 1-2 typefaces that communicate *authority*, *credibility*, and *professionalism*...but is also *irreverent* and *approachable*
3) IMAGE: custom vector image OR premium stock photo that represents some or all of the following concepts:
*health*, *happiness*, *relief from pain/suffering*, *hormones*, *biochemistry*, *molecules*, *a well-oiled machine*, *thriving*, and/or *the human body*, *insight/ah-ha moments*
4) OVERALL FEEL: The overall impression communicated should be *tech-savvy*, *modern*, *intelligent*, *approachable*