** Do not include a ball of yarn in the logo **
In my industry, this store will be a somewhat revolutionary concept. It's a new way of thinking. Fiber Mob will be the first online store in my industry to embrace the idea that our brands we feature, our yarn dyers, are special. Not only are you buying yarn, but you are buying a hand dyed yarn by someone skilled.
In America, if you like to drink beer, there is this movement towards buying beer brewed by tiny breweries that put their heart into making the finest beverage they can. It's called microbrew. These brewers don't make a large quantity but what they do make tastes fantastic to beer lovers. It's more expensive. Many passionate beer drinkers want to try every microbrew they can, regardless the price. If the microbrew is more special and rare then even better.
In my industry, the same thing is true. Individual dyers create yarns in small batches. They cost more. They are rare. They are worth it. Fiber Mob will try to put the spotlight on the dyer, the brand, and not just the product itself. We want to separate ourselves from the other online yarn stores that lump all companies, macro and micro, together in one store.
On our homepage, Fiber Mob will focus and try to sell the brand. Users need to make another click to see many products, and that second click will only show that brand's products. Fiber Mob is like going to a virutal mall, but instead of one store there is a different one for each brand. Everyone shares one cart.
Regarding the identity, it's all about separating our customers from the old way of thinking. Not all yarns are the same. We are the group of independents, the more skilled, the underground cool kids. This is where you want to be if you are serious about trying the best. Our customers will learn to trust our judgement. We will only offer the micro lines.
If you are a Fiber Mob customer, you are a rebel. You left the normal sites. You are a wolf, not a sheep. You are smart. You are independent. You color outside the lines. You are not told what to do. You spend what you want on the coolest, the best. You are part of the new generation of knitters. You are part of the Fiber Mob.
Become part of the mob at Fiber Mob today.
That's our slogan. Artistically, I have two ideas I like so far. First, I was thinking of a pirate flag type logo. But instead of a human skull, we use a sheep. And instead of crossbones, we use knitting needles and crochet hooks.
Second idea was to have a sea of arms rising in fists, holding knitting needles and crochet hooks and yarn. Imagine an angry mob with pitchforks ect, but substitute knitting utensils. I could see both these ideas incorporated in a brand identity.
Please view the images that google has for the search word Yarn Booth. Most Fiber Mob vendors are only found online or at trade shows in booths like these.