Moolli is a lifestyle digital native vertical brand, that sells luxury products and luxury experiences. Our web page features an on-line store, as well as a blog focused on travel, food and design.
Our brand is extroverted, happy, modern, energizing and positive. We want to make people smile every time they interact with a Moolli signature item. Through our blog, they will find inspiration, ideas for happier living, as well are recipes and travel ideas.
The company is based in Mexico City, one of the most cosmopolitan cities in the world which was designated in 2018 the sixth World Design Capital. And like modern design, we like simple, minimalistic design that spells out uniqueness.
Our customers are savvy shoppers. They are connected. Think global. They embrace a lifestyle of freedom, fun and are by nature adventurous. They are interested in wellness and are looking for ways to make their day to day more enriching. Life for them is about experiences: they love independent travelling, cooking at home and going to that neighborhood restaurant that caters to their needs with specials just for them, but also splurge on luxury experiences. They possess a personal sense of style. Our target is affluent women and men 28-45+ who enjoy statement pieces.
The brand is an umbrella for a whole range of items. We need a logo that is flexible and can grow with us. Moolli signature products include clothing, fashion items, cookware, travel accessories, travel experiences, beauty products, publishing of books and magazines, ingredients and gourmet food, gardening items, alcoholic and non-alcoholic beverages, as well as sustainable products.