The logo will be on a dual purpose bag in multiple styles including: hand bags, "mom" bags, back packs, day travel totes, and beach bags. These bags have a soft cooler section to keep food, drinks, film, & other things cool and safe from your dry items. The other section is for your cloths, camera, electronics, papers, and any other need to stay dry items.
My intention is to also put this logo on tees, hats, rash guards, and other sporting apparel under the brand. My target are people that are outside, and always moving. Hiking, biking, swimming, sailing, surfing, fishing, backpacking, and traveling.