Please read ALL the brief carefully. Below text as well as the attached file
What we need
We need a brand logo and colour theme to help build our brand image upon the feelings of happiness and creating everlasting memories. But not an airy-fairy concept. We need to keep in mind the Middle Eastern audience who will need to see confidence and simplicity in the brand.
The essence of our brand is delivering happiness.
Tone of Voice / Personality
Outspoken, witty, funny, trendy, interestingly knowledgeable, helpful, generous, decent
About this brief
We don’t have any existing brand assets, so the logo needs to be created completely from scratch. It needs to represent our core brand values and be suitable for the industry we reside in (digital space, digital-first approach). The logo needs to be attractive to our target audience. We’d like something slick, modern, robust and trendy but with a touch of cultural restraint (absolutely no sexual references for example).
Since our company name is an Arabic word that means “I visit”, we’d like to try out interesting ways of incorporating an icon with the logo type so we can easily interpret this or translate this into Arabic, and also to use in different formats for social media, app icon… etc. But we’re open to type only logos, negative space, or any other creative direction.
Examples of logos we like
Where will the logo be used
We’ll use it on all of our digital platforms and eventually it’ll be used on everything from digital to office branding.