I am a travel experience designer. I help people design the trip of their dreams! My products include vision boards and detailed travel planning. For the vision board, I would speak with a client who is trying to decide where to go on their next big trip for half an hour, getting to know their preferences, style, etc. Then I select a destination for the client and create either a digital or physical vision board. The digital board includes amazing images of the destination I selected along with recommended hotels and activities. The physical board includes that as well as sensory items like spice bags, textiles etc. Both boards are revealed to the client at the end of the process, so it's really special. This is also a great way for people to surprise loved ones with an upcoming trip!
As for detailed itinerary planning, I take the vision of the trip a step further and plan out transportation, hotels, restaurants, and activities for each day of the client's trip. However, I do not book them myself. I allow the client to do all the bookings so he/she can collect the credit card points and they also know that I'm not collecting a commission and these are truly my best recommendations.
The price point is relatively high here so clientele should be someone who loves the idea of having an expert brainstorm and create the trip of a lifetime for them (this is a fun experience). Not someone looking for a budget travel agent. ($395 to $599 price points for my planning). I'm also selling my expertise and professionalism (traveled all over the world to 7 continents and 80 countries and counting) so should be whimsical (we're helping people achieve their dreams!) but also professional/sophisticated/trustworthy/classy.