early adopter, athletic sports enthusiasts... this is for a new market. they need to be really grabbed by the icons... they need to be exciting, and eye catching. Were currently working mostly in Reds, blacks, and white highlights.
We need icons to demonstrate the following capabilities of our product line:
-Cadence, on bike or foot
-voice feedback capability
-tap capability - IE, you can type the device for information
-ambient light auto adjust
-sensor color coding
IF you need to see examples of other companies that do this, you can research garmin.com, polarusa.com, cateye.com etc...