Cómo vivian FX comenzó su viaje en personaje o mascota
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Viajes y hotelería
Cuéntanos a qué tipo de público quieres llegar
We provide the service of passenger transportation to pre-formed groups sized 2 to 2,000 traveling within the continental United states and Canada. ( groups DO come from out of the US ).
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want a mascot that can span all media - print, internet, video and possibly manned costume. We have chosen the name "Miles". It represents the owners first employee back in 1980. The emotions behind this mascot are as follows: ( while we may not get them all, I'd rather start broad and narrow down )
Group/team inspiring: Our trips are vacations, athletic teams going to a game, corporate training, military personnel coming home ( or being deployed ) the NBA coming into our area for a game, international visitors coming to US, church group retreats, wedding parties , and guests, etc. etc.
Comfort and security: While these people of with us, we keep them safe in their travels.
Convenient: Door to door, they don't have to drive, they don't have to spend money on gas, tolls, etc ( included in cost of trip ) they can watch a movie, use technology.
Relaxing: All the above makes their travel time, social time or work time. While our driver gets them where they need to go safely and on time...
The design creative is limitless, however we will share that our logo is a powerful image in our industry and if it tied in, that would be great, however there is no pre-determined request to do this. We do not want a bus, or a driver - which previous designers have done..It's too typical and is not fun or exciting...I am attaching a picture of our biggest vehicle which is a motorcoach and 65% of our business. It is so you can see our colors. It is a true rainbow ( 7 colors ) not to be mistaken for the gay and lesbian flag which is only 5 colors
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