Just a few years ago, we were like many women in their twenties and thirties; despite great jobs, we were drowning in over $50,000 of consumer debt. Inspired by an episode of The Oprah Winfrey Show on personal finance, the five of us formed a money group, and together, developed strategies for turning our finances around - without sacrificing our fabulous style or social lives.
Just one year later, we had dramatically improved our financial situations - and had made major advances in our careers, relationships, and life goals. Our proven system for success has been featured on The Oprah Winfrey Show, MSNBC, the New York Times, New York Daily News and Money Magazine.
We are now the hosts of a fresh, new TV show on the W Network and the authors of The Smart Cookies Guide to Making More Dough, which will assist readers in achieving their financial dreams and goals without drudgery or deprivation.
Female age 26-38 - single, looking for financial resources to help accomplish her goals to “get ahead”. She is brand conscious, stylish. Her goals include owning a home and get ahead in her career. She makes good money but struggling to get ahead.
Current site is at http://www.smartcookies.com
See the site map attached for the key sections. I'm looking for the homepage and the template for the interior pages based on the sitemap.
Color Palette - New site can have a similar palette to http://www.smartcookies.com
This new WP theme should be 2 column.
The Most Desired Actions for the site visitor are:
1. Opt-in for the Money Group Quick Start Guide (see on smartcookies.com for image of ebook)
2. Inquire about the One-on-One Coaching Offering (see copy on bottom left of smartcookies.com)
3. Opt-in to Receive Bite Size Cookies (Blog by eMail)
4. See Today's Cookie (read summary, click to read more) - have the past five to ten listed. This is really just showing the blog (BiteSize Cookie money tips) on the homepage.
I've included a site map that includes the main categories and key items that need to be on the homepage (include Twitter and Facebook chicklets)
Brand - needs to showcase the credibility with the media exposure Smart Cookies have received (add logos Oprah, TODAY, CNN, Money, NYtimes etc should link as they currently do on smartcookies.com) and also promo the 2 books they have released.
ALSO - showcase the Smart Cookie Approved American Express relationship
Attached are select photos SMART-COOKIES-99.zip you can use in any manner you wish.