We are looking for some creativity here as no brand has been created for the blog. The requirements are fairly simple but the site must convey a strong sense of profressionalism and positive message with an undertone of seriousness. Previous attempts for the design were a little too much on the safari, Indiana Jones road trip side. We would like some focus on a cultural link to Tanzania without making the site look like an African adventure of two travellers and then on the other hand not looking like a depressing blog. This can be a tough balance!
We ask designers to use whatever sample stock imagery they can to convey the story. We also ask designers to come up with a simple but professional logo for use throughout the site.
Basic requirements for the design are to have a flexible menu at the top of the page where pages can be added. Under this a feature area to display an image of the day from the trip. Then an area to show the latest 2 or 3 blog entries along with a side bar for a Twitter / Flickr/ Facebook feed.
Social media buttons should be feautured to allow visitors to easily follow and other streams such as Facebook and Twitter.
The main requirements then are the essentials of the design of home page, a template page for pages and posts and also the posts archive page.
Designers are free to use any colours as they see fit.