THIS PROJECT IS NOT TO REPLACE THE CURRENT MAP PIN THAT IS A PART OF OUR LOGOS
We need an ICON can sit to the left of all of our brands and can be a stand alone element that communicates who we are as a company and as an adjunct to the individual brands. We believe that a square or button shaped icon will fit best but we are open to a transparent back with a heart element. The heart is a mandatory part of the ICON but we welcome creativity in marrying the SMART element.
Here is what our product does. https://www.youtube.com/watch?v=ckgSC4wG3Y4. NOTE that despite the nature of this explainer video, our brands are sophisticated and professional - do not want anything cartoonish.
The ICON should marry tech concept of being the smart trip technology leader and also giving back - smart meets heart. The stand alone version of the ICON can include the words, but needs to be able to be used with the four brands as the icon only.
It needs to work well with the brand family and the existing color palette.
all of our brands use a distinctive "pin" as the O - this is NOT to change as the PIN is key to our proximity message, which is one of our key differentiators.
The color palette is varied (blue for solutionz, green for tripproximity, orange for TTG and purple for THN) and we also need a monochromatic white version for a dark background.