FitChat is a chat-based mobile coaching application aimed at the personal improvement / fitness / wellness industry.
It allows a user to define habits to work on (e.g. lose weight, run a 10k, build muscle mass). Users encourage each other to reach their goals in one-on-one chat.
Users can hire professional coaches or chat with their friends.
FitChat aims to spread the following principles:
1) People ALWAYS come first. Technology second.
2) Nurture a positive & trust-based environment where people can work on their weaknesses.
3) Reaching goals is about making changes to your daily habits.
There are two major types of users for the app:
(Professional) coaches who help people reach their goals. These can be e.g. fitness, wellness, weight-loss, nutrition or business coaches.
(Non-Professional) Friends who want to encourage each other to improve their life & health by keeping each other accountable.