We want to design a pattern that will fill the interior fabric of our bags ( high end Briefcase for working people to be specific).
The pattern needs to reflect the ethnic moroccan origin of our brand and in the same time the pattern needs to reflect our brand's role as A SUCCESS COMPANION ( this is the main message).
We want the pattern to contain SUCCESS and HARD WORK icons (examples: eureka, lamp, working on desktop, biceps, coffee, coworking, success ladder, trophy......) while referring to the moroccan origin of ALDABAG either by combining the success icons to Morocco icons ( 80 success /20 morocco proportion) or rearranging the success icons in a cultural moroccan shape. ( Examples : artisan head or any other cultural moroccan shape in form of success icons ).
We want 3 propositions of 3 different backgrounds:
1) navy blue
You are free to be creative according to these specifications.
PS : The pattern needs to reflect the luxurious position of our brand
More infos about Aldabag here :