"Express Class" design for Boutique CrossFit gym with Vintage Drive Thru Theme.

Blitz

We are a Boutique CrossFit gym that delivers high quality coaching & fun fitness classes to the Twickenham/Richmond area.

GOAL:
We are looking for an illustration, which communicates clearly our concept of a ‘Drive Thru’ fitness class. (30 minute express session as opposed to our typical 1-hour session). This will be used for flyers but we’d like to pull elements of it for a t-shirt also. It needs to be intriguing but clearly indicate a 30-minute class.

STYLE:
• cool & fun
• clean
• American vintage (drive-in diner style)

IDEAS:
• we like the idea of incorporating a monstershake/freakshake that includes fitness ‘toppings’ (ie. dumbbells, kettlebells etc..). This is the element we’d like to pull for use on a t shirt. ‘Shake up your fitness’
- Drive Thru billboard with text - “serving up fitness in 30 minutes”

TEXT
- Drive Thru at Blitz
- New 30 minute sessions for an express sweat!

We are a CrossFit gym but also trying to appeal to a wider fitness market, this new product will be particularly aimed at corporate clients who are looking for a quick class to attend during their lunch break.