We do not want a traditional e-newsletter. We prefer an infographic that is visually stimulating with links to full information. Our theme is USTOA by the Numbers so we will use a corresponding number to connect to the information that we want to share.
Datos a incluir en la infografía
There will be 8 different numbered areas within a 1-page format. (see attached desired format that was used as a marketing tool for our association). We will be emailing this infographic 4 times annually. Of the 8 numbers, each number will correspond to a update about the information that will be in article when someone clicks on the number. For example:
25 new members - click on link to full article
12 Active Member USTOA Anniversaries - click on link
6 Not to be Missed Events - click on link
6 Nomadic Learning Journeys - click on link
14 Exciting Destinations in Albania - click on link
10 Reasons to visit Dove Cottage & Museum - click on link
1 Country Whose Borders Have Opened - click on link to President's message
1972 The Year USTOA Was Founded - click on link to standard information about our organization that will remain the same for each issue.
Elementos para incluir en la infografía
Our logo needs to be prominent but we are looking for an exciting design that would make someone want to read more, rather than hit delete when they see a newsletter. No maps or piecharts but again, visually engaging "numbers" design. All do not need to formatted the same way, either.
Our president & CEO is fond of incorporating our blue logo colors in marketing collateral -- but also loves white space. He is all about innovation and seeking new ways to deliver basic information; very visual.
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