Dunhill Travel Deals is an online media company that publishes travel deals. We aggregate travel offers from our clients, and after our editorial team researches and verifies these offers, we publish the very best. We have deals on all types of travel…vacations, cruises, hotels, and airfare. All deals offer some type of savings or perks and many are exclusive to our subscribers. These deals are sent to our 3 million subscribers, to another 10 million readers via syndication, and are published on 45+ partner websites.
We are constantly growing our subscriber base of 3 million and we get a few thousand sign ups each day. We work with a variety of third party advertisers (networks, publishers, emailers, and websites). These partners drive consumers to our registration via email and display campaigns. Once a consumer clicks on an email or banner, they are then sent to our landing page to enter their email address and zip code. Those are the only two pieces of information we collect. We use the zip code to send them geo-targeted deals. Once the user enters their info and hits the submit button, they are signed up. They then go to our confirmation/ thank you page and also receive a welcome email.
Anyone over 18 that lives in the US can sign up for our newsletter. We find that women 35+ make most of the travel decisions. Traditionally, our subscribers have been skewed towards the 55+ group as they have the most disposable income and time to travel. However, we are looking to attract a younger audience as well.
This campaign will be run with third party advertisers, so we need to ensure a good conversion rate, so they keep running this campaign and bringing us more signups.
Subscribers will receive a variety of newsletters each week, including our flagship Top Travel Deals newsletter that has 15 deals from 15 different travel providers. Each deals is researched and verified by our deal experts. Additionally, subscribers will receive newsletter based on their location and interests.