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Hai Karate - Men's Aftershave (from Healthpoint Ltd)
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Our website is designed to give information on where to buy the product in UK retailers.
Hai Karate was a very popular men's aftershave in the 1960's-80's. Think Brut and Old Spice and you have the right idea. We have bought the rights to the name and have re-produced the aftershave which is currently on sale in the UK. Our target Audience is the nostalgic audience, so anyone of aftershave wearing age from 1965-1980. (Think 40-65 year old men).
We like the idea of a dojo/karate theme. The product itself is mainly black with a metallic red moon and white japanese/english text.
The original marketing campaign was that this aftershave smells so good, that you need to learn Karate to fight the ladies off. A quick search on youtube will enable you to find the old adverts to give an idea of history.
The key to this website is simplicity, as our main demographic will be a little older and potentially not as tech-savvy.
But please feel free to throw something quirky/funny/different in there, we are looking for people to be creative.
Elementos para incluir en la página de inicio
Product image, product availability, product price, social sharing buttons, and a brief history of the product.
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