IMPORTANT NOTE BEFORE BEGINNING:
I will choose the design that I love the most, no matter if you can code or not. Be sure of that
If you are competent in coding, wich means you can code an entire website with some advanced functionalities, this could be a good opportunity for us to work together after this contest. I'd like to build a work relationship with the winning designer because I want him to build other pages and manage content in further developments of my website.
So knowing how to code is an asset, but if your design deserve to win, no matter what, I'll want to create a relationship with you for more page designs. And I can do the coding by some other external firm.
So if you code, simply let me know! :) And if you don't, no worry, nobody will start off with an advantage on you.
IN THE FOLLOWING I WILL PROVIDE AN OVERVIEW OF THE ORGANIZATION SO YOU GET A BETTER UNDERSTANGING OF THE CONTEXT. DETAILED INSTRUCTIONS FOR THE LANDING PAGE ARE GOING TO BE FOUND AN ATTACHED FILE NAMED ''DESIGN BRIEF''.
My organization will work in the field of health and fitness, helping young mens between 15 and 35 years old gain muscle mass and lose weight at maximum speed. I want to provide life-changing information products that deliver oustanding results to my clients, at a fraction price of a personal trainer found in a gym. And I need your help to reach that goal!
More on my target audience
These are young mens that deeply want to build on muscle mass or lose weight because they want to live a bigger life. They are frustrated about their actual situation and they want to move on. But since the health/fitness is a big, big commercial industry, they are kind of lost and seek for a strategy to achieve their fitness goals without losing all their money. They are the one that just got their gym memberships but just don't know what to do next, and I'm here to guide them step by step to their goals.
More on me and my ideology
I am not an ordinary personal trainer. I'm probably within the top 5% of the personal trainers in Quebec, Canada (I tell you this with absolute modesty: I have a deep knowledge of the industry). And this is because I am one of the few that have a scientific, innovative & integrative approach to training people. I have years of experience in one of the best training center in Quebec, Canada, and I am trained by some of the best institutes in North America.
A Landing page that reflect professionalism
I sincerely think that I'm the best out there to help people reach their fitness goals. And when I work 1 on 1, clients understand that quite fast, and they gain confidence in me, because I look and I act like a professional. The landing page has to tell LOUD AND CLEAR: "Hey, you have one of the best trainer in Quebec RIGHT NOW AND RIGHT IN FRONT OF YOU."
And convert leads!
The landing has to offer me the opportunity to engage in a conversation with my prospect. Simply put: IT HAS TO LOOK SO MUCH PROFESSIONAL AND THE LEAG GEN. OFFER HAS TO LOOK SO MUCH COMPELLING THAT MY PROSPECT WOULD BE A FOOL TO LEAVE WITHOUT GIVING ME HIS E-MAIL. It has to be presented in a so muth compelling fashion that my prospect just want to engage in a conversation with me by giving me his e-mail. This is the big challenge!