Adventure tour operator in the High Arctic

Polar Horizons

Adventure tour operator based on the Arctic island of Svalbard, the world northernmost community.

Company offering adventure trips (ski, snowmobile, hike). Focus on the experience/journey/learning, and not the destination.

Target audience will be upper market/luxury as all trips are to be custom made and exclusive.

Polar Horizons is the first tour operator on Svalbard where the experience is put above anything else (we do not promise polar bears or northern lights since these are rare to see). That is, we will only have small private groups, and as such prices will be higher. The idea is for guests to join the guide on an adventure, and every trip is tailor made according to the group's abilities and wishes, and depending on the snow and weather conditions.

Sister company is called Arctic Edge (selling outdoor gear, which is my other company) and attached is the logo. It is important that Polar Horizons logo needs to be compatible with Arctic Edge, and be part of the same ecosystem (people must understand it is coming from the same person). Therefore a few words of advice:

- Polar Horizons logo need to be compatible with Arctic Edge. This does NOT mean it should be identical in shape or colours. Please use Arctic Edge logo as inspiration in the loosest sense possible, and NOT imitation.

- I'm looking for a logo which shows some clever thoughts and originality. Looking for something that is professional (clean lines, minimalist design), and represent the Arctic experience, without "promising" anything that I cannot guarantee. As such:
- NO POLAR BEARS
- NO NORTHERN LIGHTS

- Although I am not against mountains, please be more original than simply a mountain background with Polar Horizons written below.

- Since the competition is blind, I am really looking to see what you guys can think of. Be creative :)

- Finally I live in a small community where many tour operators have similar logos. Therefore if ever proposition looks ever so similar to somebody else's this will be rejected straight away. Competition is blind, so if you wanna only show a sketch before getting too much into it, you are welcome to do so.

Attached are photos from the trips I run, to give you an idea of what we get up to :)