We provide premium fitness training and bodywork to improve your capacity for movement. Philosophy is that everyone can move and keep expanding their fitness without pain. This gym focuses on kettlebells, mobility, body weight strength, and mindful movement to help people build strength, flexibility, and awareness for long-term health.
Educated working adults with an interest in exercise longevity - have varied strength and mobility levels. Clientele ranges from mid 20s - mid 70s.
What type of product or service do you offer?
Group fitness, personal training, bodywork
How long have you been in business?
22 years of working in the fitness industry
11 years of focusing on using exercise and manual therapy for pain relief
What do you hope to accomplish with your new identity?
Continue to provide the community with ways of improving their movement
Please describe your existing audience:
Educated working adults with an interest in exercise longevity
What attributes would you like your logo to reflect about your business?
Strength movement balance
What is your tagline or slogan?
Unlock your body
What is the overall message you are trying to convey to your target audience?
Combining the best methods of movement and manual therapy for unparalleled results.
Where will your new logo be used?
Shirts, wall mural, ads, signage, temporary tattoos.
Who are your competitors and what do you think about their logos?
CrossFit - bull is appropriate to the location, color is drab. More aggressive than looking for.
Ikiga - Like the complementary colors, have no idea what it is or means...had to navigate a bit to find out what it was. Want more direct clarity in logo about what we do. Colors stand out, but aren't overwhelming to too bright.
One - kinda clever logo, like the incorporation of the number, but the typeface is too skinny/narrow. Spacing is off. Colors are okay, but having very dark and very light makes putting logo on shirts difficult.
Agatsunc - good logo, kinda pigeon holes with the kettlebell, font reminds me of bad barb wire tattoo.
Rapid results - logo shows what they do, nice simple slogan, looks very sophomoric - want mine much more refined
List competitive URLs if possible:
What sets you apart from your competitors?
Experience, education, adaptability, awesomeness
"Strength and mobility training for an active, pain-free life."