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Xylex Healthcare Private Limited is a pharmaceutical products company that'll be selling a combination of prescription and non prescription medicines to everyday people.
The Xylex brand name will be placed on every medicine package this includes pill packs as well as bottles (see images attached).
The idea is to create a memorable, sophisticated yet economical logo so that consumers associate their healthcare needs with Xylex and can keep coming back to the brand particularly for non prescription medication.
¿A qué sector dirías que pertenece tu empresa?
Medicina y farmacia
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Apart from use on the website and business cards, the primary purpose of the branding and logo is to appear on every single pack of medicine and every single medicine bottle.
The two main components I will love your help with are the "Xylex" branding in both images as well as the flying bird in red which is also an X.
Please see attached samples for both these types of medicine packs. These designs for packages aren't final but it'll be very similar to this.
The branding will be used most commonly with a white background but as you'll see it'll also be used on dark backgrounds like the bottles. So ideally I think it'll be two different treatments for light and dark backgrounds but totally open to what you recommend.
Totally open to different color treatments as well, I think the Xylex logo needs the most work along with the bird.
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