We are in the process of creating a new service who's purpose is to create more buying power for business. We want the logo to be intriguing, memorable, and easily relayed to other web properties...not like I'm asking for world domination or anything...muhhhh (but really I don't think it will be that difficult)
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We currently have existing clients in both the construction industry as well as the medical community...with plans to branch out into other areas as well. This will be an opportunity for the winning designer to "tweak" the original design to incorporate the new markets as we launch each site.
We want to keep the overall feeling of the logo as a fun emblem of what business should be....
Specific target markets will fluctuate a bit based on the industry but most if not all will be business/practice owners who's age ranges from 25 up to 50 years old. Again depending on the field some will be college educated..but all will have an underlying passion for growing their business.
Above all we don't want the logo to scream corporate...we would rather have it personify a fun to work with valuable company. This is a link to a company that we really like their logo. http://tinyurl.com/382th2z
Use the pictures as inspiration to create a character that could be considered a "cartel leader". Again to create the other industries we would simply tweak the character a bit and perhaps make him carry something that would relate to the new target industry.
As far as colors go I'll leave that up to you...we do like the simpleness of the black with one other color. The colors we are going to be using are attached to this in a file...use the screen shot as an example of colors only not as a depiction of site content
This will be the main logo for the company as it will be displayed on the heart of the opporation...as we branch into other markets new pages or properties will be created that will still all point back to this one main website