Adopt-a-block is a non profit community project in South Africa. We have been working in the streets of Johannesburg for the past 4 years - cleaning up rubbish, meeting the community, helping people find jobs, providing bursaries, helping out with food, blankets etc.
We are now dividing Adopt-a-block up into 3 main areas:
- Fresh (this contest) - which is all about street cleanup, practical service
- Connect - visiting
- Empower - finance
The main target audience is our volunteers. Volunteers are normally between the ages of 16 - 30, guys and girls. We want a logo that is fun and will appeal to this younger audience. When a volunteer puts on their 'fresh' T-shirt or cap, we want them to feel proud of the logo and of the service they are doing.
Uncluttered, clean, simple logo required
Download files here: http://www.adoptablock.co.za/freshfiles.zip
The 'Fresh' logo falls under the 'Adopt-a-block' brand. 'Fresh' is the first of 3 new logos:
- Fresh (fresh is all about street cleanup and practical community service)
- Connect (community visits)
- Empower (finance)
This contest is for the new 'Fresh' logo. The word 'fresh' brings to mind words like 'new start, different, full of energy, clean'
The logo should say: 'Fresh' . The 'Fresh' part of the logo is the main part of the logo. The slogan below the logo must say : 'Christ inspired - Community restored' .
The logo should include a 'cross' symbol in someway.
In the zip file you will find a 'hand' that we like the look of. The hand image helps to convey the element of service. This hand could be included in the logo in someway. Maybe add the cross to the palm of the hand. The hand in the zip file is quite complicated and can be simplified in the logo.
Colour scheme should be bright and funky. Maybe use some orange to match up with the orange in the Adopt-a-block logo.
We don't want a complicated logo, something with a simple clean layout that is easy to read.