I run a website that retails great quality pearl-jewelry, but affordable since we are only web based. See : http://www.operaperles.com
I need to rebuild my logo from scratch because I an afraid I could run into intellectual property issues with other brands (from other industry, but still). I just found out there may be an issue which is the reason why I want to rebuild a logo.
And this is a shame because I really like my current logo...
I want to keep the same feeling than my current logo / website (see the website) : something classy, that smells high-end, "refined elegance" but NOT screaming loud luxury. If we were doing cars, it would be a black Bentley rather than a red Ferrari.
In 2 words, what we do is "affordable luxury".
Who are our customers ? They are mostly men (purchasing a gift for their wife / girlfriend, ...), usually around 50 / 60 years old. They are middle class. They do buy on internet, but are not necessarily super easy with computer / internet / high tech.
- the logo must fit into the website. It should be able to replace the current logo without changing the css, or updating the colors, ...
Feel free to use the colors from the css if you don't go for black& white !
Note that it usually works best with my website with a transparent background
- the winner will submit .AI and .PSD version of the logo
A will answer quickly by email if you need more specific information !