I created two companies, a gym and a clothing line. the gym is called Avidity Fitness and the clothing line is Avidity Fitness Apparel. I don't know about having two different logos for each company so i was thinking of having one and using it for both companies. The word "Avidity" is a synonym for Ambition which means the Desire for Success. I want to motivate and inspire people with my clothing line. The apparel will be motivational so people will be inspired to get or stay in shape. I also want the clothing line to be clean cut and new age, so you can wear it in the gym but go to a bar or dinner after or to wear your clothing out for a night out. I don't want it to just be for the gym, i want it to be for athletes too like a Nike or Reebok so i wouldn't want a dumbbell or weights in it. My target audience is for anyone trying to better there lives. and who wants to wear high end gym apparel. I keep having a vision of people seeing the logo and wanting to know what it is about or means and that it is something they would want to wear. I also want it so if the logo is a picture and has words in it, the picture will let people know the company on the picture alone if the words werent there, like nike has the swoosh and people know its Nike. I want this brand to hit different groups of fitness individuals, Crossfit athletes, lifters and also military people wanting to wear the product. As for the gym aspect, I want it to stand out and be something people want to be apart of.
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I ordered this logo off of another website and this was the only one i liked. I dont love it though and you cant know if its a gym or clothing line or if its a lawyer firm or any other business. I like this concept if you want to try to make this better or make your own.
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