Fleevee is a marketplace of vehicles where people can get all kinds of vehicles or fleet of vehicles for hire, both online and offline. We offer a very large variety of services ranging from trucks to taxis. So the target audience is also wide-ranging, from young college students to transport companies.
Values to convey?
We will be unique like 'Apple' in terms of excellent design and intuitive UI elements/style, smoothness of workflow, etc, we are premium, trusted and safe. Thus our logo (if possible) should be something that reflects our image, of being the best in the business.
Our logo will be applied on the web, prints, stationery, billboards, TV and YouTube Video Ads.
We will be animating the logo, so if it suggests any story or some unique symbol or something, that makes our brand stand out, it will be a plus.
The biggest one is Uber
We are not going color specific as we really want to see all kinds of ideas, but since ola cabs has yellow and Uber has black as their main theme, we would avoid those and would prefer blue or purple, these are our preferred colors, and it can be used to design a very cool and impressive UI/UX, but feel free to use any color like Red, black and white, multi color, etc, if you have some great idea.
We don't have a logo style preference, it could be anything from illustrative, logotype, iconography, monogram, etc or an adorable mascot or some negative space concept.
Because the most important thing for our brand, in the end, is to stand out. Hence, we would love to see all kinds of great ideas.