We are a retailer of spa and hot tub supplies and accessories.
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Our target audience:
Age range: 30-60
Gender: 55% women/45% men
Location: Continental United States
Education: Average is "Some College"
Avg income range: $50k-$150k/year
Most of our customers own their home and maintain its outdoor spaces.
As we add product lines in the future, it will likely be in adding products for a home's outdoor spaces (planters, patio heaters, storage, furniture, etc).
We get a lot of residual traffic from people looking for spa supplies like aromatherapy and facial care. We have considered adding a skin care line for this reason. For this reason, we would be open to the "day at the spa" look for color scheme as we don't feel it's a big departure from the "hot tub" look and feel.