We help companies with complex solutions simplify their sales and marketing message and story. These companies are losing to inferior products because they get wrapped around technical axels of their product; they lose because their story loses. He who tells the best story wins!
We help them by taking their cross-functional team (Sales, Mktg, Exec & Dev) through a process we call the ArrowHead process so that they can distill down their winning story. Because of this unique ArrowHead process, their team aligns around this new message/story (called the ArrowHead) and they learn how to tell their new story with passion, not just PowerPoint.
The ArrowHead is the core of their unique story, which can be told in 15 seconds. It is comprised of 3-4 unique selling propositions. The ArrowHead is the skeleton upon which all other messaging, features and functions attach to.
My company, ThreeQuest, has been around for a few years, but my clients have really gravitated around this ArrowHead concept so I am rebranding the company around this killer concept.
The ArrowHead for ArrowHead3 Consulting (formerly ThreeQuest) is:
- Help You Win Your Story War (tip of the ArrowHead)
- Help You Create Your WInning Story (1st blade of the ArrowHead)
- Align Your Team to that Winning Story (2nd blade...)
- Tell that Winning Story with Passion (3rd blade...)