yourtutor by Tutoring Australasia
Tutoring Australasia is Australia's leading provider of one-to-one online tutoring services for students and their families.
Our newest project, the yourtutor Skills Builder, lets students answer practice test questions and provides teachers with detailed information that lets them see how their students' scholastic aptitude increase over time.
We need a logo that appeals to primary and high school teachers, since that's who we're selling the yourtutor Skills Builder to.
Unlike logos for educational products designed for students and children, which are often full of child-like imagery, the yourtutor Skills Builder logo needs to reflect the sophisticated tastes of adult teaching professionals. However, we're not looking for something that's completely businessy like a bank logo. =-)
Colors: In order to mesh with our current company branding, we're looking for a logo that uses our company colors. Please don't limit yourself to these colors, but they should provide a good foundation to build off of. Ideally, your design will also translate to grayscale and mono as well.
- purple: #711E80
- yellow: #FFCB05
- green: #8FC743
- gray: #939598
Wording: It needs to say 'Skills Builder'. Also, your design should include 'yourtutor' or 'by yourtutor' in the supporting typography, spelled lowercase, and ideally using the yellow and purple colors specified above.
Imagery: Your design should convey that this product helps teachers track their students' academic ability and progress over time. You might consider imagery that relates to education, confidence, academic prowess, schools, or group achievement.
General Layout: We think we want an icon with the text 'Skills Builder' next to or under the imagery, with 'by yourtutor' (or just 'yourtutor') in smaller text as a sort of coda to the Skills Builder text.
Dimensions: The logo and supporting typography layout should be flexible enough to be used in a horizontal or vertical layout on the web or in print.
File Format: Your winning logo will be used on the web and in supporting print materials, so we'll need your final design as a vector art EPS file.