Back Yard Branding
We are a company that specializes in making grill spatulas that have sports teams logos in the spatula head. This idea was created in order to appeal to sports fans, tailgaters, and people that have a strong alliance with their universities or professional sports teams. Although the spatulas are a cool part of this brand, Back Yard Branding is more of a means to market and promote.household/ garage/ leisure items which carry a brand so as to convey a message.
All men that love to grill. More particularly, sports fans that love to grill out during the game or tailgating atmosphere. The range is any man that is in college to the elderly that likes to grill and watch sports or has a strong alliance to their favorite team (brand)
Feel free to be creative as possible. Obviously, keep in mind the target market. The target market is pretty generic I realize, but just make the logo pop out to men who are in the grocery picking up burgers, beer, and charcoal. However, make it so it isnt so specific to just one generation. The age range will span from 18 - end of life. We really want to portray ourselves as a company that has a wide array of items that market a particular team, and make products for men who have a lot of pride in their teams or alma maters.