BCE Mediation is a new Independent Mediation service offering a mediation solution to parties/people/companies that are in dispute and would like to resolve that dispute without having to take formal legal action like taking someone to court. Mediators do not make any legal findings and can't force parties to a conclusion. They assist and facilitate parties to come to an amicable mutually acceptable outcome themselves. Key Qualities sought in Mediators are indepdenence, open mindedness, problem solving, facilitation, integrity, confidence, honesty, professionalism.
Those who appoint mediators are normally 'the professions'. Solicitors, Barristers, Surveyors, Accountants, Company Finance Directors, Company Human Resource Directors, Shareholders etc. They all act for those (eg solicitors) who would like to avoid legal action or are those directly affected eg Company Directors who have been wronged by someone or who are facing a legal claim. Corporate Identity therefore has to be very professional to convey a message of competence and professionalism. They are more likely to respond positively to 'conservative' imagery rather than radical/creativity.
SME's are our target market within those seeking Mediation services.
Here are some reference sites of competition to BCE Mediation:
Professional body representing Mediators: http://www.civilmediation.org/
A corporate identity is required to provide the basis for a website. business card, letterhead and marketing material which will be the next stage of work. Designers should feel free to be as creative as they feel fit, but with the target audience of conservative professionals in mind. The identity should be clear enough to enable someone to instantly understand that the product offering is a Mediation service aimed to be of maximum benefit to small and medium enterprises.
** Please include the strapline ***: Business, Commercial and Employment Mediation
Marketing will be concentrated on online, so reference to the website is crucial: http://www.bcemediation.com
Trust, Professionalism and Independence must be conveyed. Perhaps colours should be chosen to reflect this. Solicitors will be used to seeing judges in their robes:
The purple used in the logo on this webpage http://www.hmcourts-service.gov.uk/index.htm might be good.