I am a former executive that tired of the corporate world and went out in search of VC and PE monies to start my own company. As fate would have it I found a way back into the corporate world starting up a new business venture for another uber large Fortune 500. I have decided not to use corporate shared services and use this product (99Designs) having had great success with them in the past. I look forward to partnering with a designer during the development of multiple designs including: logo, brand, web, icon, print, collateral and print.
Our pilot targets two channels. The first is shopping malls. The second is grocery. The target audience ranges from ages 9 - 22 but should also include the parents of younger children. I think it is important that the logo has elements of "fun" that attracts young, tween and teens while having enough professionalism to not scare off the parents that might be putting their money into the kiosk.
I am looking for a brand that will attract attention as persons walk by understanding that they don't know anything about this new kiosk product. I am wanting "eye candy" that makes you want to know more about what this product is. Therefore, any "hook" that gives the audience an insight, via the logo, that the "Facebooth" is a photo booth (or photo related) would be wonderful. The booth allows for creative freedoms with its users (unlike any other booth) so its not a stretch to have a creative logo.
Remember the logo will play in booth the mall and the grocery store. It needs to scale to the small (as a logo on the UI) and the large (on the side of a photo booth that is 8' wide). I need it to be professional but should be fun and exciting to attract the wide target audience listed above.
I am not looking for a stylized font that reads Facebooth. I am looking for Facebooth and elements that I can play off of for future projects (these projects will follow in the coming weeks).
I need it fast. The booth will go into test markets in October on the West and East coasts.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo