AvantDerm OR AvantDERM OR AVANTDERM
UPDATED BRIEF JULY 8 / 2010.
AvantDerm is a full-service dermatology clinic providing innovative COSMETIC and MEDICAL services. The talents of many experts combine to offer the next generation in laser and beautifying treatments. Also, dermatologists and specialists converge under one roof to provide comprehensive cures for skin disease, including: psoriasis, vitiligo, melanoma and severe acne.
The AvantDerm team is allergic to bleak environments and is building a trendy, state-of-the-art facility in Toronto’s historic Distillery District. The clinic’s most striking feature is the use of historic wood set against modern elements; ghost chairs, crystal chandeliers, exposed concrete and galvanized steel. This is not your typical medical clinic. Patients will be treated to a classy-comfortable environment and receive gold standard care.
A full range of dermatological cosmetic services will be offered to everyone, including SPECIALIZED CARE FOR ETHNIC SKIN. We are the only clinic in Toronto providing the ethnic population with customized services. Botox, laser hair removal, skin rejuvenation, wrinkle fillers, and more. Our logo must target customers who want these services.
Specialty clinics and walk-in consultation with dermatologists also add to AvantDerm’s innovative practices. These particular services are referral based and need not be represented in the logo.
25-55 years of age
Mid-income to high-income
- Ethnic skin patients requiring cosmetic dermatology treatments.
We will be the largest dermatology clinic in the Greater Toronto Area and aim to be a destination location for everyone's dermatology needs. There are no other clinics in the area offering specialized services to the ethnic skin market. We are an all-inclusive clinic and will not turn anyone away but we do want to "speak and appeal" to the multicultural population. Satellite clinics will be launched across Toronto as demand for walk-in consultations increase.
We like CLEAN wordmarks that are complimented by SIMPLE design elements.
The wordmark should represent:
The design elements should appeal to women from the target audience: anybody who will want cosmetic dermatology services.
Please consider delivering three versions of the logo:
-Black on white
-Two tone with grey
-Pop of vibrant colour with black or grey
We are NOT a spa. We are a group of dermatologists offering treatments that cannot be received at a regular doctor’s office or spa. Please don’t use waves and spa-like symbols or colours!
Frilly is out. Sleek, sexy and clean is in.
Things we like:
Von Luschan's chromatic skin colour scale http://bit.ly/aGCzU2
Apple for its simplicity, boldness and innovation http://bit.ly/A0WYx
Hermes FONT for its sophistication and serif style http://bit.ly/9fMyHc
When you compete in this contest you have the chance to be part of something big -- from the ground up. This logo will be used in all different areas and platforms: print, web, clinic signage, promotional items. Please consider these requirements during your design process. We will need .eps .png .tiff .jpeg in colour, grayscale and black & white. We will require CMYK and RBG colour specs as well as different logo sizes.
Toronto's historic Distillery District
Designer Storyboard with wallpaper, wood, and paint samples.