Brand identity and logo

Joove

We are a new premium juice and soda brand. We'll be rolling out real fruit juices and smoothies and fruit-based sodas later this year.

Everyone loves juice. Our target market is 8 to 80, male and female! We don't want to alienate anyone in that segment so nothing too funky for an 80 year old or too adult for an 8 year old.

Our core target market will be 18 to 40 year olds.

We want a brand (font) treatment for our brand name "Joove" and ideally a logo or character (perhaps a fruit brought to life or a groover who is getting down to 'joove').

Joove is a fun and funky made-up word. But for rationale you can think of it as coming from 're-joove' which is a misspelled and shortened version of rejuvenate.

Most importantly the lovely curvaceous "J" and "o"s should give plenty of creative space to 'play' with the word.

Colour palette is up to you although you could use the colours of fruit as a starting point.