Quite simply, I am looking for a kick ass logo that will help us be seen as a seriously creative and technology minded business.
In case it is not clear yet, I want the business to come across as having a good mix of emotional (creative) and rational (technology) qualities.
The FRESH part our name is the creative, human, emotional component whilst the MOB refers to being rational, grounded, technology enabled. I will probably have a tag line to go with the logo along the lines of "Our apps are fresher." but we haven't settled for that yet (suggestions or improvements are welcome!).
I'm looking for something quite minimalistic but with a polished look. No gradients, no 3D, bevels etc. Simple traces with a unique look that will cut through! The logo can be based on type treatment only (i.e. separating the words 'fresh' and 'mob' somehow) but it would be nice to have some kind of visual cue that I can apply across other touch points (ie website, stationary etc).
Feel free to play with colours too! I have a personal preference for blue tones but am definitely open to being surprised with other options.
Here's a great example of something that has this nice balance between creative & technology that I am trying to convey: http://bit.ly/fRPQq3. I have attached a few other logos that I like in no particular order below.
Output required is a layered PSD and/or Illustrator file.