Branding for a Dentist in Oregon

Oregon City Dentistry

We are developing a new brand identity for a dentist in Oregon City, OR. Although it has been a thriving practice for the past ~15 years, it has always operated under the doctor’s name, Brett L. Johnson, DMD. We are looking to anchor this dental practice to that location via a brand name to leverage ‘search marketing’, as well as to associate the doctor to the city. Services at that location include cosmetic, restorative, preventative and general dentistry for individuals and families alike.

We are looking for a word mark and logo treatment that is clean, simple and professional. No color palette or specific visual aesthetic has been chosen so we are open to a variety of design concepts and colors. As caveat, using pure ‘earth tones’ may not be the best choice since brown has an association to dirt, which does not promote a sense of freshness / cleanliness for a dental practice. Any brand logo for the project can be a simple word mark or incorporate many of the stronger landmarks of the area. Additional information and ideas can be drawn from:

http://www.orcity.org/community
http://www.orcity.org/photogallery ; or
http://www.oregoncity.org/oregon_city.html

Individuals interested in general dentistry from the southwest Portland, OR metro area.

Please submit each concept 2-up, with one version against pure white background and a second version reversed against a pure black background; no gradient backgrounds; we want the winning design to display well in a variety of applications (print, online, etc.)

Format: The winning design must be delivered as an Adobe .ai vector format file. All artwork must be original (no stock art elements) and full copyright ownership must be conveyed to Brett L. Johnson, DMD.

If you need any further clarification on this brief, we will be happy to address your questions. Thank you in advance for your time and interest in this project. We look forward to receiving your ideas!