As a disclaimer... below I have described our target audience. However, I feel that this is not too important because the design we are looking for should be more abstract and not really associated with this audience. We are looking for a strong symbol.
We are a one-stop shop for all things health and fitness. On the health side we sell organic and herbal supplements as well as healthy organic snacks. On the fitness side we sell an exercise program as well as all of the gear necessary to exercise. ie.) Yoga mats, exercise balls and sports bands.
Our target audience is a young urban professional who is into the latest trends in health and wellness. This is a group who is willing to pay more because of the logo attached to it.
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
In regards to the colors we do not need all of those colors incorporated in the logo but those are the colors we will be using on our website and marketing material.
The logo examples we added are just examples of the style of logo we like. Something very simple and memorable. Other logos we really like are from some other companies marketing to the same group of people we are. Namely. prana.com and teva.com.
Also... whoever wins the logo contest will also be more than likely asked to do a lot more work for us. We are looking for a 1 on 1 designer to work with too.
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