I envision the logo to be clean but unique, such as RVCA or LVFT .. But if it is a little more abstract that is ok as well.
*** If it turns out to be an actual LOGO instead of the words I am perfectly okay with that.. For example Nike's Swoosh.. Or Under Armour's logo.. As long as it emphasizes Fit Season ***
I would like for it to look good on both dark & light backgrounds. (Clothing, Cards, Website, Walls...etc)
I could see an FS , or the word FITSZN spelled out..
I'm very limited in my thoughts right now so I need some outside perspectives. *** I would like the editable Photoshop files and Adobe Illustrator files as well please :) ***
I want to be able to put this on a hat, a tee shirt/shorts, or even a button down shirt & have it look clean & professional. I want to challenge Nike, Under Armour & RVCA .. (in the far future) ;)
I am a Fitness / Lifestyle brand. Targeting people in the fitness/athletic industry. But not limited to that, I also target any individual looking to lead a healthier & active lifestyle.
I am designing clothes that you can wear to the gyms and out to lunch or dinner.. Clothing that goes with any occasion while promoting a healthy & active lifestyle. Every Season is Fit Season. (FITSZN)