CEEC - the future
CEEC is a recently formed not-for-profit organization. Our function is marketing. We are group of pasionates who want to accelerate technology transfer and in so doing lower the carbon footprint and cost of crushing and grinding (comminution) in the minerals extraction industry.
We hope to significantly reduce the size and power consumption of future crushing and grinding circuits. This component is estimated to represent close to 70% of total energy consumption for this sector so there is massive potential for significant and positive impact of this initiative. And we need you to help us make it happen!
Our most important target market are innovators and early adopters who enjoy being at the forefront of change. The sector is mineral extraction, the profession is engineering and metallurgy, and the largest demographic is WASM - white anglo saxon male probably at least over 35, probably closer to 50. In addition to inspiring the innovators and early adopters, the logo must also provide quiet confidence to the more conservative technical decision makers and board members.
Style: The style of the logo should be modern but serious. Bold, edgy, upmarket, clean and professional. One of the core aims of the group is for a lighter footprint on the planet, so the use of a plant motif and green colouring would be appropriate.
Colours (Recommended) Major: Apple green but deeper/darker. Minor: Very deep rich chocolate, olive brown
Logo use: Primarily on website and letterhead, business cards.Part of the logo may used in the future as an “approval” stamp.
Logo Concepts: A number of pics with strong graphic elements have been attached for yr inspiration….be creative!
Rock and bush - combined concepts -incorporates both rocks and renewal - I like the concept of plants growing out of the rock
Rock totem - talks to a deeper subconscious about the links between humanity, rocks and totems
Electrical tower -strong, talks directly to issue
Black Boy bush/grass tree - hardy, wiry, natural graphic element
Must have: Name “CEEC”. Strong colour branding is important. Logo must be unique - B&W as well as colour.
Text: Logo will read “CEEC” as main text with “the future” as a secondary associated tag line. Secondary tag line should be able to be included or excluded as required.
Option. The full name “Coalition for Eco-Efficient Comminution” could be included in logo if desired.
Nice to have: Vertical and horizontal may be required if the logo shape Is elongated.