ChargeMYseat.com is a website that allows customers to pre-register for poker tournaments with a credit card. It allows people to register hours, days or weeks ahead of time on a secure and trusted website.
Identity should be perceived as a sturdy, reliable, easy way to register without any hassle.
Gamblers, poker players, mainly male.
1) people who need a trusted place to register ahead of time for their poker tournaments
2) Poker Players
3) AVG AGE 42, range 21 - 60
4) 90% Male audience
What we need:
We need a captivating logo that appeals to the target audience. A logo that is classy, simple, and easy to remember and will stand out at the casino floor.
Words can be mixed case, all lower case, or all upper. You decide what works best and when i start seeing some examples this might change, so make sure to take a look at the comments as well.
.COM must be in the logo as we are purely a web-based company
A combination of graphic icon/symbol that portrays our service is helpful along with the text.
Clean, minimal designs in vector format only. This logo should look fantastic in color and in black and white. Do not use raster images at all and at the most 3 colors is acceptable for the logo.
Stay with the target demographic... typical logos for this demo include ESPN, UFC, NFL... anything cute, silly, or "fun" will be disregarded immediately.
people who go with clipart images will score very low! make the image more "iconic" instead of plopping some poker images from istockphoto. use some creativity and art!