The logo will be used in all marketing efforts. We are open to all suggestions and creativity.
This logo will some day support a strong national brand. It should be simple & clean yet memorable, not busy looking or campy. It should be modern & fresh but not too contemporary. It should be a logo that once established everyone knows what it is for. Gimiky, cheesy, or fussy should NOT describe this logo.
The logo should project:
Credibility & Trustworthiness
Value for money
Experience in the food industry
A substantial and professional image
It must be versatile & lend itself to all business aspects from use on our delivery vehicles to all print media (business cards, stationary, flyers, posters, print ads). It must work well for a web site. It may also be used on gift items such as coffee mugs or aprons. It will be used to brand us in social media (twitter, Facebook). It must render well in full color & one color printing. The logo should also include or be adaptable to an icon that can be used as a browser bookmark icon (favicon) or as a mobile application icon on a smartphone.
The logo will be used digitally & should work for small and large uses.
No clip art or stock images.
My photo is attached. Using some sort of image of me is optional but not required.
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)