The National Chocolate, Sweets and Confectionery Producers Association (Asociación Nacional de Fabricantes de Chocolates, Dulces y Similares, A.C.) was established in March 26th, 1936. It represents the confectionery industry in the Mexican territory by providing professional services to the associated companies.
Nowadays ASCHOCO has 47 associated companies that represent the confectionery industry.
In 2011 ASCHOCO will be celebrating its 75th anniversary, one of the most traditional and prestigious association in Mexico.
Some of the associated companies are Chocolates Turin, Bremen, Barry-Callebaut, Chocolate Ibarra, Ricolino, Mars, Ferrero, Hersheys, etc.
* See attached file
By representing chocolate and confectionery industry, ASCHOCO works closely with top officers from the government, private and civil society sectors like:
• Government institutions
• Agriculture and raw material producers
• Private sector associations
• Universities and culinary arts schools
• General Public
DESIGN LOGO DESCRIPTION
We have 2 options that may be accepted:
a) Upgrade the existing logo with the Aztec image; or
b) Enhance letter “A” for the word ASCHOCO (the large version) and just the letter “A” (the short version)
The new ASCHOCO logo should transmit tradition but at the same time a fresh, modern and globalized image.
DESCRIPTION OF FORMAT
The logo should be ready to use with most design software for printed and electronic media such as: