Threestone Studios (http://www.threestonestudios.com)
This mulitmedia production company has been working off the public radar on some University and Government projects. We are now looking to grow and expand into the commercial arena, offering multimedia-rich websites and rich internet applications to our clients. Our focus is on highly interactive interfaces that are sleek, cutting edge, but unobtrusive.
We are looking to brand ourselves as subtle, sophisticated, providing impeccable customer service, and multimedia products that are powerful (technically) but elegant and graceful.
Here are some other associations to convey the personality we are building:
- If our company was a computer, it would be a Mac
- If our company was a country, it might be Switzerland
- If our company was a car, it would be German-engineered
- Our company would open the door for you, or lend you an umbrella on a rainy day
- If our company said it would get something for you, it would arrive in a fancy box with a bow and a card.
- If our company said it would do something for you - consider it done... and more.
Our business is to make other businesses look good. The businesses that we serve in turn cater to a consumer audience that tends to have sophisticated tastes.
Our primary target audience is the larger business that is looking for rich multimedia experiences on their websites, themselves targeting the sophisticated consumer client. Suggested examples might include:
NOTE: these are example of the target market, not our firm.
Our secondary audience is the small business that is looking to go upscale. Clients may be targeting a particular high-end niche, such as gourmet foods, fine cheeses, or premium services (premium pet care for example).
We are looking for look and feel that suggests professional expertise in leading multimedia work, but with the class and polish of a service oriented to a sophisticated audience. We are looking to establish ongoing relationships with our primary audience.
Choice of font/color combo important.
Could just be fonts - additional logo graphic ok too, but not a requirement if text art can stand on its own.
Any graphics for the logo should be classy but understated - simple, clean, and clear.
The logo should look at home at a classy cocktail party.
Should hint at artistic, possibly tech, mostly classy/classic.
Logo may appear beside bright vibrant imagery in some marketing materials. It should not compete with them, but again, should be able to also stand on its own.
The strong silent type perhaps?
These are just guidelines, please use your creativity to show us our personality as you have interpreted it!